Recently, the Epic Games Store app for EU iPhones has successfully passed Apple’s notarization process, which brings it one step closer to selling apps directly to iOS users outside of the App Store. However, this approval did not come without its conditions.
According to reports, Apple has asked Epic to “fix the buttons” in a future submission to the app review process. This request has been termed as “temporary” by Epic CEO Tim Sweeney, who believes that Apple’s demand to change the buttons in the next version is unreasonable. Sweeney has vowed to fight against this decision, sparking yet another chapter in the ongoing battle between Apple and Epic.
The approval of the Epic Games Store app for EU iPhones is conditional, highlighting the tug of war between the two tech giants. This recent development is just another episode in the back-and-forth saga between Apple and Epic, showcasing the power struggles and disagreements that have characterized their relationship.
In the past, Apple had reinstated Epic Games Sweden’s European developer license after facing scrutiny from EU regulators. The decision to pull the license had sparked investigations into Apple’s monopolistic practices, leading to a series of legal battles and disputes. Epic’s submission of the store and Fortnite to Apple’s iOS notarization process was met with rejection initially, citing similarities in design and positioning with Apple’s own features.
Overall, the approval of the Epic Games Store app for EU iPhones marks a significant milestone in the ongoing standoff between Apple and Epic. However, the conditions set by Apple and Epic’s resistance to comply indicate that the conflict is far from over. As the tech industry continues to evolve, the power dynamics between big players like Apple and Epic will continue to shape the future of app development and distribution on iOS devices.
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