The Impact of Skill-Based Matchmaking in Call of Duty Multiplayer

Skill-based matchmaking (SBMM) has long been a topic of debate in the gaming community, especially when it comes to multiplayer games like Call of Duty. Activision, the publisher of Call of Duty, recently conducted a study on SBMM and its effects on player engagement and retention. The results were surprising, to say the least.

During their research, Activision made a bold move by secretly disabling SBMM and monitoring player behavior. The outcome was not what they expected – “everyone hated it.” Players were quitting more, playing less, and experiencing more negative blowouts when SBMM was turned off. This goes against the common belief that playing against better opponents would lead to skill improvement over time.

Activision’s paper highlights the importance of SBMM in creating a balanced and enjoyable gaming experience for all players. By connecting players with similar skill levels, SBMM ensures that everyone can contribute meaningfully to their team and enjoy the game without constantly facing overwhelming opponents or blowout matches.

While SBMM seems to be the preferred option for most players, Activision is exploring the idea of introducing a core multiplayer playlist that does not use skill as a factor in matchmaking. However, historical testing suggests that lower and mid-skill players may not be willing to participate in such a playlist, as it could lead to uneven matchups and a less enjoyable experience overall.

Activision firmly believes that SBMM is here to stay, as it benefits the majority of players and enhances the overall gameplay experience. By allowing players to compete against opponents of similar skill levels, SBMM promotes fair play, healthy competition, and personal growth. It also reduces the likelihood of players quitting mid-game due to frustration or imbalance.

While SBMM may have its drawbacks and controversies, it ultimately plays a crucial role in shaping the multiplayer experience in Call of Duty. By finding a balance between challenging gameplay and enjoyable matches, SBMM ensures that every player can have a positive and rewarding gaming experience.