Samsung, the world’s leading smart TV manufacturer, has recently announced that it will be offering seven years of Tizen operating system updates for its newer AI-powered TVs. This move is aimed at maintaining its market leadership position and fending off competition from Chinese rivals like Hisense and TCL. The extended update policy is a significant change from Samsung’s previous approach, which mainly focused on bug fixes rather than major OS upgrades.
Samsung’s decision to provide seven years of Tizen OS updates comes at a time when Chinese companies are posing a serious threat to its dominance in the smart TV market. Research from analytics firm Omdia shows that Samsung’s global market share has decreased by over 2 percent, while companies like TCL and Hisense are gaining ground. By committing to longer software support for its AI TVs, Samsung aims to differentiate itself from its competitors and maintain its market leadership position.
Yong Seok-Yoon, the president of Samsung Electronic’s Visual Display Business Division, stated that the seven-year free upgrade of Tizen for AI TVs will help widen the gap in market share with Chinese companies. This strategic announcement highlights Samsung’s commitment to providing long-term software support for its products, enhancing customer satisfaction and loyalty. While the exact models eligible for the extended updates have not been specified yet, this move demonstrates Samsung’s proactive approach to staying ahead in the competitive smart TV market.
In comparison to its domestic rival LG, Samsung’s seven-year Tizen OS update policy for smart TVs appears to be more extensive. LG recently announced a five-year webOS upgrade plan for its smart TV lineup, showing that both companies are prioritizing software support to attract and retain customers. However, Samsung’s longer update commitment for its AI TVs may give it a competitive edge over rivals like LG, Hisense, and TCL in the long run.
Overall, Samsung’s decision to provide seven years of Tizen OS updates for its newer smart TVs reflects its dedication to innovation and customer satisfaction. By extending the software support for its AI-powered devices, Samsung is positioning itself as a market leader in the smart TV industry and differentiating itself from competitors. As technology continues to evolve, long-term software support will play a crucial role in enhancing user experience and driving brand loyalty. Samsung’s proactive approach to software updates sets a new standard in the smart TV market and reinforces its reputation as a trusted and forward-thinking electronics manufacturer.
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