Disney’s recent earnings briefing shed some light on the company’s gaming strategy moving forward. One of the key highlights was Disney’s partnership with Epic Games to create content for the popular game Fortnite. The company aims to deliver “transformational” new games by leveraging its beloved brands and franchises in innovative ways. This collaboration with Epic Games signifies Disney’s ambitious approach to engaging with consumers in the gaming space.
Disney’s decision to invest heavily in video games is part of a larger industry-wide shift towards converged gaming ecosystems. The company sees an opportunity to capitalize on this trend by creating a new persistent universe within Fortnite for fans to immerse themselves in Disney’s vast array of characters and content. This move aligns with Disney’s goal of providing fans with new ways to play, watch, shop, and engage with its iconic brands like Disney, Pixar, Marvel, Star Wars, and Avatar.
One of the key selling points of Disney’s partnership with Epic Games is the promise of allowing fans to create their own stories and experiences within the Disney-themed universe in Fortnite. This interactive and participatory approach to gaming is likely to resonate with fans who are eager to explore and share their unique creations with others. The potential for a “virtual Disney World” within Fortnite has generated significant excitement among fans and industry observers alike.
While Fortnite started as a battle royale game, it has evolved into a multifaceted platform that offers a wide variety of gaming experiences beyond the core game. From Rocket Racing to Fortnite Festival to Lego Fortnite, the platform continues to expand and diversify its offerings to cater to a diverse audience. Disney’s collaboration with Epic Games opens up new possibilities for creating engaging and immersive gaming experiences for fans within the Fortnite ecosystem.
Disney’s claim of being the “largest” player in gaming for licensed games stems from its extensive network of partnerships with outside studios. Rather than developing games in-house, Disney has transitioned to working with external teams to create content based on its intellectual properties. The company’s roster of licensed games in development includes titles like Indiana Jones and the Great Circle, Star Wars Outlaws, Star Wars Hunters, Epic Mickey Rebrushed, and Disney Pixel RPG. These partnerships enable Disney to leverage the creativity and expertise of external developers while expanding its footprint in the gaming industry.
Disney’s collaboration with Epic Games in the gaming space represents a strategic move to engage with fans in innovative ways and tap into the growing trend of converged gaming ecosystems. By leveraging its iconic brands and franchises within the expansive world of Fortnite, Disney is poised to create compelling and interactive experiences for fans to enjoy. The partnership with Epic Games opens up exciting opportunities for fan engagement and creativity, underscoring Disney’s commitment to redefining the gaming landscape for its audience.
Leave a Reply