In an era where blockbusters can take more than half a decade to ship, Ryu Ga Gotoku Studio stands out with its ability to consistently release crime-ridden games in the Like A Dragon/Yakuza/Judgement series at an unbelievably fast rate. So what exactly is the secret behind their success? The answer lies in their iterative game design.
RGG Studio has gained a loyal following by following one continuous storyline across several games, creating a serialized storytelling experience that keeps players engaged. The iconic character Kazuma Kiryu has been resurrected numerous times throughout the series, reaching a graying age and facing a terminal cancer diagnosis in the latest installment, Like A Dragon: Infinite Wealth. With Infinite Wealth being the tenth new game in the series (including Judgement, Ishin, and Gaiden) released in the past ten years, it’s evident that RGG Studio is committed to delivering consistent content to their fanbase.
Unlike many other game developers, RGG Studio takes a unique approach to game design. While other companies often opt for complete reboots and reinvent large portions of their games, RGG Studio builds upon the previous versions, creating a sense of continuity and familiarity. This approach draws inspiration from drama and movie development, similar to linear media content. RGG Studio believes that few companies in the gaming industry adopt this method, making it a standout feature of their games.
One of the most notable aspects of RGG Studio’s games is the inclusion of familiar locations, particularly Kamurocho, a Japanese nightlife district, which has appeared in almost every game in the series. The decision to revisit these evergreen locations serves multiple purposes. Firstly, it allows the team to reuse development assets, significantly reducing the cost of creating big-budget games. Secondly, it creates a sense of nostalgia and connection for players who have grown accustomed to exploring these beloved virtual spaces. Lastly, it enables the team to continually update and enhance these locations with new side activities and heartfelt vignettes, keeping the gameplay fresh and exciting.
RGG Studio’s approach to game design has propelled the series to continual growth in Japan and an increasing international fanbase. By delivering consistent content and building upon previous versions, RGG Studio provides a unique gaming experience that resonates with players. Their ability to balance nostalgia and innovation has solidified their position in the industry and cemented their games as must-play titles for fans of the crime-ridden genre.
Despite the pressure to reinvent and revolutionize with each new release, RGG Studio’s commitment to iterative game design has proven to be a winning formula. By embracing familiar locations, building upon previous versions, and creating a serialized storytelling experience, RGG Studio has established themselves as industry leaders, consistently delivering high-quality games that captivate players worldwide.
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